The SEASIDE® Style – The Official Lifestyle Brand of Seaside, Florida
Located in the heart of Seaside, Florida, The SEASIDE® Style is the town’s official lifestyle brand — thoughtfully designed to reflect the simple, timeless, and joyful spirit that defines this iconic beach community. For guests staying in a Seaside vacation rental, shopping The SEASIDE® Style is a meaningful way to take home a piece of the town’s charm and character.
Inspired by Seaside’s white picket fences, pastel cottages, and walkable town center, every item in the collection celebrates life by the water — relaxed, refined, and rooted in community.
A Collection Inspired by Seaside Living
The SEASIDE® Style offers a curated assortment of clothing, accessories, spa products, gifts, books, toys, and pet items — all designed with Seaside’s aesthetic in mind. Expect soft, comfortable apparel perfect for breezy mornings on the porch, sunset strolls through Central Square, or family gatherings on the beach.
Signature SEASIDE® logo tees and hats remain local favorites, while elevated home goods, coastal-inspired gifts, and thoughtful keepsakes make it easy to bring the Seaside lifestyle home. From children’s toys to pet accessories, the collection truly reflects Seaside’s family-friendly, community-centered atmosphere.
Rooted in Community & Coastal Tradition
As the official brand of Seaside, The SEASIDE® Style is more than a retail store — it’s an extension of the town itself. The merchandise embodies the values that have shaped Seaside for decades: intentional design, connection to neighbors, appreciation for nature, and a sense of playful ease.
Whether you’re a first-time visitor or returning to your favorite Seaside traditions, this shop offers items that feel authentic to the community and meaningful long after your vacation ends.
Store Hours
Open Daily
10:00 AM – 6:00 PM
While exploring Seaside Florida shopping, be sure to visit The SEASIDE® Style in town. It’s the perfect place to find timeless apparel, coastal-inspired gifts, and keepsakes that celebrate the heart and soul of Seaside.