The Art of Simple – A Must-Visit Boutique in Seaside, Florida
When exploring shopping in Seaside, Florida, The Art of Simple is a standout destination along Scenic Highway 30A. Located in the heart of Seaside’s charming town center, this thoughtfully curated boutique celebrates the simple pleasures of daily life through art, antiques, home goods, and modern essentials.
Recognized by Southern Living as one of the Best Boutiques in the South, The Art of Simple has earned a reputation as one of the most unique shopping experiences on Florida’s Emerald Coast.
A “Curated Chaos” Shopping Experience on 30A
The Art of Simple is known for its signature “curated chaos” style — an artful blend of timeless antiques, functional pieces, and unexpected treasures displayed in a way that feels both collected and intentional. Guests staying in Seaside vacation rentals will love that the shop is easily walkable or bikeable from anywhere in town.
This Seaside boutique offers a visual feast of carefully selected items that make perfect vacation keepsakes, meaningful gifts, or additions to your home.
What You’ll Find at The Art of Simple
Apothecary & Beauty
Discover handmade beeswax candles, natural body oils, specialty soaps, and elevated everyday essentials that bring a spa-like touch to coastal living.
Home & Kitchen
Browse fine china, elegant tabletop accessories, distinctive whiskey glasses, and playful yet functional items — including unique finds like gold-plated zesters that elevate entertaining.
Fine Art
The boutique features photography by Michael Granberry, a former South Walton Artist of the Year, alongside works from talented Southern artists. Each piece reflects the spirit and beauty of the Gulf Coast.
Unique Gifts & 30A Exclusives
From humorous koozies to exclusive “30A Beach Girl” merchandise and custom-curated gift boxes, The Art of Simple makes it easy to find something memorable and distinctly local.
Store Hours
The Art of Simple is open seven days a week:
- Daily (In Season): 9:00 AM – 9:00 PM
Extended seasonal hours give visitors plenty of time to browse after a beach day, dinner in Seaside, or an evening stroll through town. (Hours may vary slightly during off-season or holidays.)
Why Add The Art of Simple to Your Seaside Shopping List
Shopping in Seaside, Florida is about more than souvenirs — it’s about discovering thoughtfully designed pieces that capture the spirit of 30A. Whether you’re searching for fine art, beautiful home décor, or a meaningful gift, The Art of Simple offers an elevated boutique experience that blends Southern charm with modern coastal style.
During your next Seaside vacation, be sure to explore this award-winning shop and experience one of the most beloved retail destinations along Scenic Highway 30A.